Even a Tiny Roar

Writing is my room. The posts, questions, and provocations that start here often end up in my advisory sessions, on stages, and in conversations with founders who text me back saying "that one hit." I write the way I advise: direct, a little sharp, and always in service of the thing you're not saying out loud yet. This is where those ideas live first.


A PUBLICATION OF THE ROAR

Most of my writing lives here now. Essays on ambition and tenderness, for founders.

Negative Equity

Why I paid money to look less successful. Read the essay

MORE FROM THE ARCHIVE

The Name I Wore to Work. For years, I introduced myself as Rebecca. Here's why I stopped.

The Brave One. A sealed room only two people can enter.

I Was Going to Be a Writer. I became the most unemployable human on earth instead.

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Becca Apfelstadt Becca Apfelstadt

Effective ways to deal with cash flow problems as a small business founder

Cash flow can make or break a small business. After 15 years of learning the hard way, I’ve found that survival isn’t about avoiding problems—it’s about managing them. A 13-week forecast, disciplined expense audits, and a bias toward selling (not just cutting) have kept my business alive through tough seasons. Cash flow struggles don’t mean you’re failing—they mean you’re a founder.

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Becca Apfelstadt Becca Apfelstadt

The Roar begins: A new chapter for me, a new path for founders

In every leader’s journey, there comes a pivotal moment— when the stakes are high, the pressure is immense, and the path forward seems uncertain. It’s in these moments that bold leaders don’t just step up; they call in their tiger team. The Roar is that call.

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Becca Apfelstadt Becca Apfelstadt

My favorite mindfulness resources

Having a go-to list of resources as well as daily practices have been a huge help in grounding myself in presence and acceptance. Here are some of my favorite resources to learn about and practice mindfulness, from books and podcasts to Netflix and yoga. 

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