Cash flow can make or break a small business. After 15 years of learning the hard way, I’ve found that survival isn’t about avoiding problems—it’s about managing them. A 13-week forecast, disciplined expense audits, and a bias toward selling (not just cutting) have kept my business alive through tough seasons. Cash flow struggles don’t mean you’re failing—they mean you’re a founder.

In every leader’s journey, there comes a pivotal moment— when the stakes are high, the pressure is immense, and the path forward seems uncertain. It’s in these moments that bold leaders don’t just step up; they call in their tiger team. The Roar is that call.

Saying “no” was not my idea. It’s not original or groundbreaking. But it has changed my life, thanks to the advice of leaders who have gone before me. I took their suggestions, put them through my own filter, and I haven’t said “yes” since (okay, I’ve said it a few times). 

Why is saying no so darn hard? It’s filled with guilt. It’s uncomfortable. Being ‘helpful’ is often part of our identity. And it’s unexpected; everyone says "yes" to everything. But here’s the thing. If you want to say yes, then you have to start with no.