Press
IN THE ROOM. ON THE RECORD.
Twenty-five years of building, leading and telling the truth about it. Here is where some of that has been written down.
Featured in Inc.
“Your business is not and should not be your identity. I have the scars to prove how that ends.”
The 1 Critical Mistake Fast-Growing Founders Make, According to an Entrepreneur Who Built a Multimillion-Dollar Firm. Inc., July 2026.
Listen
On success problems, and how founders lose themselves in them.
From “Purpose Over Praise” on Purpose for Life with Suzanne Roberts, November 2025.
As featured in
Inc. + Columbus Business First + Columbus CEO + YFS Magazine + Authority Magazine + GrowWire by NetSuite
Articles and features
INC. · JULY 2026
The 1 Critical Mistake Fast-Growing Founders Make, According to an Entrepreneur Who Built a Multimillion-Dollar Firm
From bankruptcy at 27 to building and exiting treetree, and why the founders who can picture a life outside the business are the ones who make it through the growth.
COLUMBUS BUSINESS FIRST · DECEMBER 2023
treetree acquired by Lunne Marketing Group
treetree joins Lunne Marketing Group. The team and the work carry on, and I step out to figure out what comes next.
COLUMBUS BUSINESS FIRST · 2023
C-Suite Awards: Most Admired Executives
Named one of Central Ohio’s most admired executives.
COLUMBUS BUSINESS FIRST · SEPTEMBER 2022
Central Ohio’s most admired executives on their first jobs
COLUMBUS BUSINESS FIRST · AUGUST 2022
treetree acquires a Florida-based digital marketing agency
COLUMBUS BUSINESS FIRST · JULY 2022
C-Suite Awards: Most Admired Executives
COLUMBUS BUSINESS FIRST · JULY 2021
Most Admired Executives of Central Ohio
YFS MAGAZINE · JUNE 2021
The upsides of starting a business during a recession
AUTHORITY MAGAZINE
Why we need more women founders
Why we need more women founders, and what we were doing at treetree to help make that happen.
COLUMBUS CEO · OCTOBER 2020
This creative agency exec redid her home office during the pandemic
COLUMBUS BUSINESS FIRST · JULY 2019
What this Columbus CEO has learned
GROWWIRE BY NETSUITE
I WANT HER JOB
Leading Ladies: Becca Apfelstadt
COLUMBUS BUSINESS FIRST · OCTOBER 2017
Fastest-Growing Private Companies
COLUMBUS BUSINESS FIRST · OCTOBER 2015
Fast 50: treetree ready to slow it down a bit
treetree makes the Fast 50 list of Central Ohio’s fastest-growing companies, and I explain why we planned to slow down a little.
COLUMBUS BUSINESS FIRST · MAY 2015
Forty Under 40
Forty Under 40, six years into building treetree.
Podcasts
PURPOSE FOR LIFE · NOVEMBER 2025
Purpose Over Praise, with Suzanne Roberts
OWL + KEY · JANUARY 2022
From human doing to human being
CEO CAMPFIRE CHAT · NOVEMBER 2021
Breaking down walls between sales and marketing
CONFLUENCE CAST · 2021
Creative marketing agency treetree
COLUMBUS BUSINESS FIRST · JULY 2019
CONQUERING COLUMBUS · MARCH 2019
For media
Becca Apfelstadt is a founder advisor and the founder of The Roar. She co-founded treetree, grew it to an Inc. 5000 agency four years running, and sold it after 15 years. She writes The Fang & The Fruit.
For interviews, panels and podcasts: becca@letitroar.com