BUILT FOR WHEN THE WEIGHT OF SUCCESS GETS TOO HEAVY.

Business owners can’t say what they’re really carrying in many places. The Roar is the room they come to when they need to hear themselves think and problem solve with a former founder who’s done it all.

Founder advisory for owners of service businesses between $2M and $20M. Based in Columbus, Ohio.

BOOK A CONVERSATION

+ CO-FOUNDER AND FORMER CEO, TREETREE + INC. 5000, FOUR YEARS RUNNING + 25 YEARS IN THE ROOM

What founders bring.

A partner who isn’t pulling in the same direction anymore.
A leadership team that got you here but can’t get you there.
Being the bottleneck, and knowing it.
Growth that looks great on paper and feels heavy everywhere else.
A decision you can’t talk through with anyone on payroll.
Wondering whether you still want what you’re building.

I work on success problems.

Running a service business gets harder once it starts working. Growth brings new pressure, the decisions get heavier, and your identity shifts faster than you can name it.

The version of you who built the company is rarely the version who can lead what it's becoming next. And the life you built alongside it looks different now too: partner, kids, health, aging parents, friends, the whole stack.

The coaching industry tells founders to scale faster and automate more. I tell them the opposite: slow down, get honest, and redesign your relationship with the business before it consumes you.

I don't diagnose. I mobilize you for action. Most advisors sell understanding. I sell clarity on the next brave move, and a braver version of you to make it.

That's the work.

I ask the questions the people around you can't afford to ask.

I spent 25 years in marketing and the fast-paced agency life. Fifteen of those as Co-Founder and CEO of treetree, a creative marketing agency that earned a reputation as "The Agency of Special Projects." It made the Inc. 5000, Inc. Magazine’s annual ranking of the fastest-growing private companies in the US, four years in a row, and was nationally recognized for its incredible culture, a streak that still makes me smile. When you work with me, you work with someone who sees you and believes in you.

And I'm not going to let you hide from what needs to happen, and I won’t let you fail on my watch.

Ways to work with me.

Everything said here stays here.

Strategic Counsel

One 90-minute conversation for the thing you can’t say out loud anywhere else.

One Day Decision Intensive

A full day to slow down, find the real problem and map the next move.

Private Founder Partnership

An ongoing partner in your corner, with a roster kept small so I’m there for the “got 5 minutes?” calls.

Reinvention Reset

Six months for when one chapter ends and the next one isn’t clear yet.

“She listens beautifully, processes with precision, and advises with authority.”

COURTNEY, NYC · FOUNDER ADVISORY CLIENT

“It was 8 hours of career therapy. She challenged me, corrected me and exposed where I was misdirected. It was vulnerable and raw, and yet somehow Becca has an amazing way of making it beautiful and productive.”

LINDSAY, FORMER AGENCY VP, LEXINGTON, KY · ONE DAY DECISION INTENSIVE CLIENT

Before you book, the honest answers.

A founder advisor is a confidential thought partner for the person who owns the business. I'm not an operator or a coach for hire. I help you think clearly through the hard calls that come with growth, then move on them.
Founders of service businesses, usually between $2M and $20M in revenue with 5 to 30 employees: agencies, design and architecture firms, consultants, accountants, lawyers, therapists and home-service companies.
Coaching tends to sell growth tactics. I work on what growth costs you: partnership tension, leadership shifts, exits and the decisions you can't say out loud anywhere else. I'm a former founder who built and exited an agency, not a framework.
Every session is 90 minutes and completely confidential. We dump out everything you're carrying, sort what matters, and leave with the next brave move named.
Yes. I meet founders in person in Columbus and Dublin, Ohio, and virtually anywhere.
Advisory starts at $250 an hour. Book a conversation and I'll tell you which way into the room fits what you're carrying.