I BUILT IT.
I BROKE IT OPEN.
I CAME BACK FOR YOU.
I know what it feels like to build something from nothing
to scale it past the point where anyone thought you could, and to sit in a quiet room wondering why it doesn't feel the way they said it would.
I've made the bet-the-company-and-the-house decisions. I've bought out a co-founder while five months pregnant. I've sat across from my spouse at dinner when we were both running on fumes from our own businesses and pretending we were fine.
I pulled the ripcord on a seven-figure agency because staying meant losing the things no revenue number could replace. And I'd do it all again — because every hard call I made is the reason I can sit across from you now and say: I know. I've been there. And I know the way through.
I started my agency business at 27
after losing my job in the 2008 Great Recession, calling off a wedding, and filing for personal bankruptcy. (I’ve done my share of hard things). I had no roadmap, no clue how to start, just a relentless belief that I could build something bigger than the circumstances I found myself in. And I did.
I co-founded the company and, after years of building and leading together, transitioned into sole ownership when my business partner stepped away. It was a shift that required me to step into a new level of leadership, one that tested me, stretched me, and ultimately shaped the business into what it became.
Over the years, I navigated the highs
of 10x growth in just three years and the lows of an acquiring another company that didn’t go as anyone hoped. I ran a thriving company while also surviving COVID from afar, leading through one crisis after another while managing life as an immunocompromised entrepreneur.
I welcomed three babies, took three maternity leaves, and still showed up for my business, my people, and my purpose. I built a culture I am still damn proud of—a place where people didn’t just work together, they became better humans together. A team that celebrated each other, forged deep friendships, and grew in ways that went beyond the walls of our business.
And then, when the moment came far sooner than I expected, I walked away.
I sold the company I built, not because I had to, but because my heart, my family, and my soul were calling me toward something new. A new way of feeling and being in the world. A new way to contribute. I now believe my experience as an owner was in preparation for this path.
Because if there’s one thing
I’ve learned, it’s this:
There is a moment—a whisper inside you—that says: enough.
Enough playing small.
Enough waiting for permission from someone else.
Enough carrying the weight of everything without feeling the joy of it.
And then, there’s another moment.
The moment when the whisper turns into something louder.
A roar.
That’s where I come in.
I help founders like you hear that whisper and trust it before it turns into a scream.
I help you navigate the in-between—the space where you know something has to change but aren’t sure how to make the leap.
I see beyond business strategy and financial statements. I see you: your ambition, and your exhaustion. Your brilliance, your blind spots.
I help you cut through the mental chatter, quiet the nasty internal narrative, own your power, and build something that feels aligned, sustainable and true to you and your business’s potential.
if you’re ready to claim it all—the success, the freedom, the life that actually feels good—I’m here.
Because you don’t have to do this alone.
And you don’t have to settle for anything less than every damn thing you and your family deserve.
Your whisper is calling.