Founder Coaching & CEO Advisory Columbus, OH
Private counsel for founders making difficult decisions.
The Days of Carrying The Weight Alone Are Over
You built the business. You made the early calls, carried the risk, protected the team, and figured things out in real time.
Now, the decisions feel heavier. The stakes are higher. The business decisions more complex. The pressure follows you home.
The worst part? You’re carrying this alone. Your friends can only sympathize so much, your family has no idea what your day-to-day looks like, and you’re feeling more isolated than ever.
That’s where our work begins.
The Roar provides founder coaching, CEO advisory, and co-founder coaching for service-based business owners working through growth pains, leadership pressure, identity shifts, and pivotal business decisions.
This is NOT surface-level coaching.
This is private counsel for founders who need clarity, perspective, and a trusted advisor who understands what leadership actually costs.
Founder Coaching Sessions for Your Toughest Questions
Founder coaching is designed for experienced business owners who are making real decisions and want an honest perspective grounded in Becca Apfelstadt’s 15 years of lived entrepreneurial experience.
Strategic counsel | $450
One conversation. Meaningful movement.
A private 90-minute advisory session for founders working through a difficult decision, leadership challenge, or high-pressure moment in their business.
Half Day Intensive | $3,000
Four hours to get unstuck and move forward.
An immersive strategy session built to help founders untangle complex issues, sharpen their thinking, and create a clearer path ahead.
Private Founder Partnership | $2,500+
Trusted counsel for the long road of leadership.
Ongoing founder advisory for business owners navigating growth, evolving identity, and the pressure that comes with leading something meaningful.
Reinvention Reset | $15,000
For the chapter between who you were and what comes next.
A six-month advisory experience for founders navigating an exit, major transition, or personal reinvention while redefining their role, direction, and future.
Meet Becca Apfelstadt, Your Founder Advisor
Becca Apfelstadt is the founder of The Roar, a private founder advisory practice serving service-based business owners, CEOs, and entrepreneurial leaders.
With more than 25 years of leadership experience and over 15 years spent building and scaling her own company, Becca brings hard-won perspective, strategic clarity, and deep emotional intelligence to every founder relationship.
She is known for helping founders cut through noise, face difficult truths, and make brave decisions with steadiness and conviction.
This work combines strategic advisory, founder coaching, leadership perspective, and lived entrepreneurial experience.
Because founders need a room where they can think clearly, and a mirror with teeth that isn’t afraid to call things as they are.
How We’ll Roar Together
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Select the founder coaching or advisory option that best fits your season.
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Strategic sessions can be booked directly. Longer-term partnerships begin with a brief fit conversation.
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Complete a short intake form so we can focus on what matters most right away.
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We meet, go deep, and focus on what is real, so you can move forward with confidence.
FAQs
What is founder coaching?
1
Founder coaching often focuses on the unique pressures of entrepreneurship and business ownership, while CEO coaching typically centers on leadership performance, decision-making, and organizational clarity. At The Roar, the work often overlaps because many founders are also serving as CEOs.
Do you work with early-stage startups?
2
No. This work is designed for established founders and service-based businesses that have already built meaningful momentum.
Is this therapy?
3
No. This is not therapy or mental health treatment. This work is strategic, conversational, and advisory in nature.
Do you offer co-founder coaching?
4
Yes. Co-founder coaching helps business partners navigate communication, alignment, decision-making, and leadership tension.
Do you provide operational consulting or implementation?
5
No. This work focuses on advisory support, strategic clarity, founder perspective, and leadership guidance rather than embedded execution.
The Right Conversation Will Change Everything
You don’t need another podcast, framework, or surface-level strategy session. You need this space to think clearly.