I'M HIRING THE PERSON WHO MAKES THE REST POSSIBLE.

I run The Roar, a private advisory practice for founders in their most pivotal moments. I need an Executive Assistant to own everything that isn't that, so we can build what’s next.

SEE WHAT YOU'D OWN ↓

  • The whole complicated thing. Dual-entrepreneur household, three kids (a teen, a tween, and a toddler), more appointments than fit in a day. You'd hold all of it, spot the collisions two weeks out instead of the night before, and tell me when I've overcommitted before it's the week.

  • Sort, flag, draft, follow up. Know what needs me and what needs a reply I'd approve in ten seconds (never author on my behalf). Chase the people who owe me things.

  • Book the room, order the food, confirm the attendees, send the pre-read. The details that make a client feel taken care of matter enormously to me and to the brand.

  • All the mechanics. For now, I’d like to keep the strategy, the ideas, and the writing. You own scheduling and posting on time every time, staying ahead of platform changes, pulling and reading the analytics, community management, and standing up new channels as we grow.

  • A direct-mail drop, a lead-magnet launch, a live event, a hunt for new office space. You build the timeline, chase the vendors, hold the deadlines, and bring me the one thing you need — not the five things you're waiting on.

  • Own it, don't just use it. Claude, Copper, Google Workspace, Squarespace, Substack, WisprFlow, Plaud, QuickBooks, Canva. Most run at half capacity because I don't have the patience to configure them. You would.

  • I use Claude every day and expect you to. I want automations and integrations doing the mechanical work so both of us spend our hours thinking, not clicking, copying and pasting.

  • File organization, time and expense tracking, contractor coordination, travel. The unglamorous infrastructure that makes everything else possible.

  • This is a founder's life, not just a founder's office. Some of this is family and household. I'll be clear about the line, and I respect it.

WHAT YOU’LL OWN.

(NOT HELP WITH).

  • the short version

    I'm Becca. I run The Roar, a founder advisory for entrepreneurs of service businesses. My job is client advocacy, consulting, and growth. Right now, too much of my week is everything else: the calendar Tetris, the social posting mechanics, the vendor emails, the appointment that got double-booked, the bigger office space I keep meaning to look for.

    I need an Executive Assistant to take all of that. Not to advise me on it or assist with it, to really own it, so I can stop thinking about it and expand my practice.

    I don't run an agency anymore (I did that for 15 years and sold it in 2023), but I still run at agency pace. I need someone who enjoys that rhythm: things deliver when they're supposed to, no two days are alike, deadlines are real, and “I'll get to it” is never a plan.

YOU'D BE A GREAT FIT IF:

  • You've supported an executive or founder, and you know the difference between taking direction and taking ownership.

  • You have a knack for software: you read the release notes, find the setting nobody knew existed, and build the integration instead of doing the task twice.

  • You've fully leaned into AI and you already know and love Claude. Not “I've tried ChatGPT.” You use it as a working tool and know what it's good and bad at.

  • You're fluent in modern marketing mechanics: scheduling tools, email platforms, analytics, event registration — whatever's next.

  • You're a clean, quick business writer who can draft in a voice that's candid and warm.

  • You're unflappable. Kids get sick. Clients move meetings. You re-plan without drama.

  • You care about this world: small business, entrepreneurship, being in the room where big decisions get made, supporting women who lead.

A tic-tac-toe grid with red X and Plus symbols.
A tic-tac-toe grid with red X and Plus symbols.

WHO THIS IS FOR

*

WHO THIS IS FOR *

You're an EA who's genuinely excellent at the craft — anticipating, organizing, protecting time, closing loops — and you want to do it near someone who's building something fresh and exciting.

how we’d work Together.

“We don't do busywork, We do brave work.

We don’t present, we partner.

we don’t chase, we choose.”

A tic-tac-toe grid with a mix of X's and O's on a black background.

  • Async by default, with at least two standing check-ins a week; the rest in shared docs, voice notes, email, and Google Chat.

  • Bring me the draft, not the question. Give me something to react to and we’ll be golden.

  • Flag the caveat. If you're 70% sure, please say so.

  • Close the loop. I should never have to ask what happened to something.

  • Push back. I move fast and I know I can be wrong. Thirty seconds of “wait, why?” is worth a lot to me.

  • Deadlines are real. If someone hands you a task with no due date, your first question is “When do you need this by?”

  • Stay human. We check in, we banter, we drop memes, we celebrate wins. This is a team that enjoys working together.

“I like to call the people who do this work the Tiger Team. We’re a hand-picked group trusted to enter the mess, assess quickly, act smartly, and deliver. If that lands, you might be one of us.”
— Becca Apfelstadt

READY TO ROAR?

Here’s the audition.

If you'd like to apply, send me three things (and anything else you'd want me to know):

  1. A short note about a tool, automation, or integration you set up that made someone else's work meaningfully easier and better — and how you knew it worked.

  2. Rewrite this sentence so it sounds like a person said it: “We provide quick insights and thought-starters to empowering strategies for growth-minded founders.”

  3. An overview of the parts of this role that make you feel most excited and energetic, and why.

PS: Use AI to help you if you want because I'd rather see how you work with it than pretend you don't.

you already know if this is you.

If your gut said yes somewhere around “make the tools sing,” let's talk. Tell me how you work, how you think, and what you absolutely love to work on. That will tell me so much more than a polished resume ever could (not that I have anything against polish. Or resumes.). Although, here’s a fun fact: I’ve never had a resume because I’ve always been an entrepreneur.

Let’s have some fun. Let’s roar.

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