A Fractional Chief of Staff:
The Secret Weapon Scaling Founders Didn’t Know They Needed
Entrepreneur Coach. Thought Partner. Founder Coach.
Leadership support, strategic execution and real traction through founder coaching.
What is a Fractional Chief of Staff?
Drowning in decisions? Bogged down by distractions? You’re not lazy, you’re leading a business while buried in a thousand decisions. More hustle isn’t the answer. You need someone who clears the path while you lead the way. Grinding harder won’t fix it. A Fractional Chief of Staff is the power move for founders who need real execution, not more advice.
A Fractional Chief of Staff isn’t another consultant with a slide deck. They’re a right-hand partner who cuts through the chaos, aligns your team and helps you drive moves that matter. High-level strategy. Relentless execution. No fluff.
What Does a Fractional Chief of Staff Do?
A Fractional Chief of Staff creates real, measurable momentum. They help business founders find their roar and step into it. That launch that's sitting in a dusty Google Doc? Let’s get it live. That team confusion that’s slowing progress? Let’s fix it. That bold idea you’ve been second-guessing? Let’s sharpen it and move on it. They assist with:
Founder Decision Support: Faster, sharper, no more solo guessing.
Scaling Systems: From vision to velocity, we bring big ideas to life so they don’t die in a Google Doc or in the Notes App on your phone.
High-Performance Leadership Coaching: Elevating how you think, lead and operate daily.
How do I know I need a thought partner?
Let’s be real—if you’re asking, you probably do. But just in case, here’s a quick gut check. You know this if:
You’ve got million-dollar ideas—and a to-do list graveyard to prove it.
You’re the bottleneck, and you hate it—but don’t know how to fix it.
Scaling feels like juggling knives, blindfolded.
You’re staring at five open tabs, trying to decide if you should hire, pivot, or pause—but there’s no one to gut-check the call, and the weight of getting it wrong is exhausting
You spend more time putting out fires than actually growing your business.
You’re drowning in meetings but still feel like nothing is actually getting done.
Meet Becca Apfelstadt: Your Fearless Fractional Chief of Staff
I’ve built, scaled, and sold a company. I’ve led through growth, crisis and major transitions. I’ve made the tough calls, had the hard conversations, and figured it out in real-time—just like you. I’ve sat where you’re sitting: awake at 2 AM wondering how to make the next move, and who I could trust to help me do it. I’ve been through the scrappy wins, the scary pivots, the messy middle.
Now I’m the person I wish I had in my corner back then.
As a Fractional Chief of Staff, I step inside your business as a thought partner, strategist and execution powerhouse. I don’t sit on the sidelines. I work alongside you to cut through the noise, align leadership and drive real momentum.
This is where the real work begins for founders who are done spinning their wheels and ready to move with speed and precision.
Fractional Chief of Staff: Frequently Asked Questions
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It’s like gaining a co-pilot who knows where the potholes are and when you need to hit the gas. You finally stop being the one person holding the whole business together. Hiring a Fractional Chief of Staff helps businesses scale by improving decision-making, increasing operational efficiency and aligning leadership. They provide high-level strategy and execution support without the cost of a full-time hire, making them ideal for founders needing hands-on leadership to drive growth.
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A coach gives you the playbook. A Fractional Chief of Staff helps you run the plays—inside the business, beside you in real time. I help by driving execution, aligning leadership, and streamlining operations, while a Business Coach provides external guidance and strategic advice. Unlike a coach, a Fractional Chief of Staff is actively involved in decision-making and implementation, ensuring strategies are executed, not just planned.
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Not even close. If an EA manages the calendar, a Chief of Staff manages momentum. We’re here to build, align and lead alongside you. While both roles provide high-level support, a Chief of Staff focuses on strategy, decision-making and leadership alignment, while an EA handles administrative and logistical tasks. A Fractional Chief of Staff steps in as a trusted advisor and strategic operator to help founders lead and scale more effectively.
Stop Whispering. Start Roaring.
Growing doesn’t have to feel like survival. Let’s roar louder—with the right strategy, the right systems and someone in your corner who’s been there.